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TWO DESIGN SOULS, ONE RADICAL SPIRIT.

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As a cultural movement, Memphis continues to influence the imagination of the general public, from fashion to the film and television industry. The liberating spirit of Memphis is still a source of inspiration for young designers today: reflections on the concept of design and furnishing, on their limits and aesthetic possibilities, on their social and communicative function and on the creative and productive aspect, as well as on the economic models underpinning them, are now more relevant than ever.

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Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.

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